“Pass the end of winter’s cold, until the spring day comes again. Until the flowers bloom again. Please stay, please stay there a little longer.”
-BTS, “Spring Day”
GEN #3
A breakthrough to the West, with a separation into “cutesy”, or more poppy and childish, and “mature”, or more electronic-based and dark, groups. Most people’s introduction to k-pop: BTS, BLACKPINK, TWICE, and Red Velvet, with songs like DNA, Boombayah, What Is Love, and Russian Roulette. 2013-2017.
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